Like many websites, the Stirling Castle website uses small files called cookies to help provide the best possible online experience for you.
This page will tell you what cookies are and what they do, how we use them and how you can control your cookie preferences.
Who are we?
The Stirling Castle website is managed by Historic Environment Scotland, the lead public body established to investigate, care for and promote Scotland’s historic environment. We’re a non-departmental public body (NDPB) with charitable status.
Stirling Castle is one of over 300 properties of national importance that we care for on behalf of Scottish Ministers.
Find out more about how we handle personal data in our privacy notice.
What are cookies?
Cookies are little strings of computer code that websites place on your computer.
Some cookies are deleted after the browser is closed (session cookies). Others delete after a certain period of time has passed or the cookie cache has been manually cleared from your browser (persistent cookies). Depending on the persistent cookie, they may last from one day to two years. We use both session and persistent cookies.
Cookies that are set by us on the Stirling Castle website are first party cookies. They help the website to function and provide us with anonymised data about how our website is being used.
Third party cookies are set on our website by one of our partners and service providers for advertising purposes and online security. These cookies help us to learn more about you so we know you are a trusted visitor of the website and not a bot and so we can personalise our marketing offer to you.
These cookies are used to load parts of the website you otherwise couldn’t, load content quickly, make sure your visit to the website is secure and remember things like your cookie preferences. These cookies are automatically selected in the cookie preferences.
We use performance cookies to help us better our website and your experience. They:
- tell us if you’ve been on our website before
- help us understand if there are problems on the website or if you can’t find what you’re looking for
- track your behaviour so we can find out what content you’re most interested in
Any performance cookies we use collect anonymised data to protect your identity. We don’t collect any data on age, gender, sex, political or religious beliefs, nationality or postcodes through cookies.
The performance cookies on Stirling Castle are set by us. Google Analytics is an example of a first party cookie which we use for performance. Other organisations can’t access your data or view cookies used by our website, and we do not sell your data to any third parties.
We use advertising cookies from third parties to understand your interests and show relevant adverts based on your browsing habits. If you click on a specific advertisement, these cookies track your interaction and may show you similar offers.
If you accept marketing cookies, we may advertise to you with an aim of generating income for the ongoing management of Stirling Castle and protection of Scotland’s heritage. Many of our visitors fund us by coming to Stirling Castle or other historic places we care for, or by becoming Historic Scotland Members. To encourage more visitors and new members, we are reliant on marketing.
There are times when we want to reach visitors who use social media to promote relevant offers, events, and promotions. We use third party cookies to help with this.
For example, we might place a tiny image called a pixel on our web pages that allows Facebook to place a cookie on your web browser. If you use Facebook and have accepted Marketing Cookies on our website, Facebook will recognise you as a Stirling Castle website visitor and show you marketing messages on our behalf. If you receive marketing from us on social media platforms you are able to withdraw your consent by adjusting your privacy settings on the social media platform itself.
We may also use online remarketing through cookies. This system allows us or our advertising partners to show you adverts based on your browsing patterns and interactions with the Stirling Castle website. This means that when you are on another website, you may be shown products or offers related to your browsing history on the Stirling Castle website.
The marketing and remarketing cookie services we use are managed by third parties. The privacy policies for the third party cookie providers we work with on the Stirling Castle website are:
- Google Adwords cookies allow conversion tracking, optimisation and remarketing.
- Google DoubleClick cookies allow conversion tracking and optimisation.
- Facebook pixels allow conservation tracking, optimisation and remarketing.
- Media iQ pixels allow the display of adverts which are relevant to you and your interests.
- AddThis cookies allow you to quickly share web pages, blogs and other content with your social networks over a secure platform.
- TripAdvisor widget sets cookies if you are logged into a TripAdvisor account. This allows tracking the use of the widget for analytical purposes, but they may be used to personalise the user’s experience on the TripAdvisor website.
- Embedded Youtube videos set cookies which track views of Youtube videos and your behaviour interacting with them, recognise you as a Google user if you are signed into an account, and records your IP address.
Manage your cookie settings
On the Stirling Castle website, we only use performance and marketing cookies after you have given your consent. If you don’t give your permission, we will only use basic, essential cookies.
You can also control your cookies in your web browser settings. Find out more about cookies, including how to manage and delete them, please use the following links:
- Internet Explorer cookies information
- Microsoft Edge cookies information
- Chrome cookies information
- Firefox cookies information
- Safari cookies information
To quickly manage third party cookies generated by advertisers, visit Your Online Choices.
We aren’t responsible for the information or the setting of cookies on these external websites.